Purpose of Email
It is recommended that this type of email be sent to team members once he/she receives his/her first donation. It is a great way to say:
- We are so proud of you for receiving your first donation
- We care about your fundraising progress
- You are a valued team member and we care about your success
- You are not alone in your excitement on reaching this milestone
We recommend copying your Leadership Team on this email so they may take the opportunity to congratulate your team member as well. In our experience, athletes appreciate this congratulatory communication as it makes them feel very special and part of a supportive team.
Sample 1: First Donation Congrats Email
EMAIL SUBJECT: Congratulations! You have received a donation on your campaign.
Lisa!
Congratulations on your first donation. You’re off to a great start. The weekend would be a great time to share your link with your network. I have a feeling you may be on my heels soon so I had better get to ”fun-raising!”
Have a great weekend,
Charlotte
Sample 2: First Donation Congrats Email
EMAIL SUBJECT: Congratulations Team XYZ member John!
Hello John,
Congratulations on receiving your first donation!
{INSERT TEAM MEMBER’S PAGE LINK HERE}
{INSERT ATHLETE PICTURE HERE IF AVAILABLE}
It only gets better from here on out. You are going to have a great {Event name here} and love it when you cross that finish line knowing you made a difference in someone else’s life. Check out a picture of the people whose lives you are impacting:
{INSERT PICTURE HERE IF AVAILABLE}
We are so glad you are on our team. Hold on for the great ride!
Thank you for you the difference you make.
Sally
