Sample Email Plan

Emails are the most effective way to raise funds for the cause close to your heart. Take on this 3 email approach (plus your post-event update) to maximize your fundraising efforts. It’s easy and time efficient. For example, take this approach with 30 people. In total, the process should take about 60-90 minutes over the course of about 4-6 weeks. That is not a lot of time.  Take just 15 minutes now to get started.  Add your personal touch to each example.


STEP 1: Send this email to all your contacts

NOTICE – These emails are sent to INDIVIDUALS, not as a mass emails.

Hey Sarah!

On XXX I am “going for it” and doing XXX event in honor of ABC. I can’t tell you how excited I am. My goal is to not only finish the event in XXX hours (really fast for me) but to also make the biggest difference I can for the XXXX that ABC supports.

Check out my story and read about the great things ABC makes available here: {Insert your fundraising page link here}

I am almost to both my finish lines. Please consider making a donation at the above link to ABC and supporting me in finishing strong.

Thank you so much!


STEP 2: Send this email to all your contacts 2-3 weeks after you send Email #1.

Hello Sarah,

I wanted to give you an update on my progress towards both my finish lines.

My Event: My training has been progressing as planned, and I am feeling great. My longest run and bike ride to date have been xx miles. My diet and other exercise routines to get me ready for race day are right on track. I can’t say enough about all the support and encouragement I have received.

My Fundraising Finish Line: Wow – is all I can say. I am already xxx way to my goal of $xxxxxx. I’m almost there! If you were planning on donating to help get me to my finish line, there is still time. Just click this link {Insert your fundraising page link here} to read my story and donate.

With much appreciation,


STEP 3: Send this email to all your contacts the week before your event.

Hello Sarah,

The big day is less than xx days/hours away. I am nervous but excited at the same time. I have done all I can and will be thinking of you and everyone when it gets tough out on the course.

I so appreciate all the support I’ve received. I am only $xxxxxx from my goal of $xxxxxx. There is still time to push me over the top. Click this link {Insert your fundraising page link here} to donate. Thank you for your generosity!

Next week, I will email a report letting you know how the event went.

Thank you,

STEP 4: Last but not least. Use this email to send a follow up AFTER your event.

Click here.