Email encouragement to raise goal

Send this text to team members to encourage them to raise their goal. Often team members don’t know there is no fundraising minimum and simply need to be encouraged to shoot high. Nine times out of ten, they raise their goal upon suggestion.

EMAIL SUBJECT: Welcome to our team

Hi Sally,

Congratulations on choosing ABC as your Reason2Race. I’m so excited you are on our team!

Great job on starting your fundraising campaign.


I’m here to support you in maximizing your event and having fun on your finish line journey, so I have a few tips for you.

  1. Customize your campaign. I suggest sharing a bit about your event goal and why you chose to race for ABC. See an example story here for some ideas on what to write:
  1. There is no minimum fundraising requirement to meet, so I invite you to raise your goal to be at least $1,000. Having a higher goal creates a bigger game to play. When donors see your goal high, they will be inclined to give at a higher level. There is nothing to lose and everything to gain! Yay!
  1. Once you customize your campaign, here is a sample email plan for sending it to family, friends and colleagues. Super easy!

Let me know if you have questions. I’m totally here for you.

Go Sally!!